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The London SaaS Scene; who to follow

Brexit or no Brexit, entrepreneurs will always seek new opportunities. London still has a vibrant SaaS-scene, with new SaaS companies being founded every month. But which new members of the London SaaS scene are worth following? Let’s have a look at a number of promising newcomers. All these SaaS-companies from London were founded in 2020.


#1 Portal

Portal was founded in London in September 2020 and immediately raised a $ 350k seed capital.

The SaaS-software Portal believes the future of the labor market is all about distributed work. In their manifesto, they describe it as the logical next step. First, we worked on fields, then we all came together in factories and endless rows of cubicles. Now, the internet enables us to work anywhere, anytime.

Despite the obvious advantages of distributed work, it also presents companies with a few challenges. How to keep everything running smoothly when you cannot physically keep an eye on things?

The SaaS-solution Portal offers combines 17 different technologies to help multi-location companies streamline their administrative processes. It centralizes information, thus saving time and money. Their software automates a number of recurring processes, such as your monthly payroll or international payments to remote contractors.  Furthermore, Portal assists companies to comply with laws and regulations.


#2 Quber

Although we believe that the people at Portal are right in believing work will become more and more distributed, not EVERY job can be done anywhere and anytime. Manufacturing still requires work to be done where the machines are. Even despite the rise of 3D-printers, it is likely mass production will continue to take place in large businesses.

In order to remain competitive, manufacturing companies need to engage in continuous improvements.

Quber entered the London SaaS scene in November 2020 with a clear objective: to transform the competitiveness of the manufacturing sector through an intelligent platform and a suite of (integrated) SaaS products that help identify improvement opportunities along the entire manufacturing value chain. The B2B SaaS platform unlocks cost efficiencies while helping you grow revenue.

Quber founders Frank Houston and Ram Soundararajan promise to build amazing tools at a fraction of the cost of existing service offerings. Despite these lower costs, the company keeps a broad scope, from sourcing to sales.


#3 Hypha Knowledge Integration

Did you know…. That knowledge has quickly become a key driver for success? Of course, you knew that! You’ve probably heard all the quotes, such as: “Knowledge shared is knowledge squared”.

Sharing knowledge, however, isn’t as easy as it seems. Often, experts are sitting on a treasure of knowledge, without realizing the value they could add elsewhere. At the same time, there are people who could benefit from knowledge but aren’t even aware of it. To add another relevant quote:  “There are known unknowns, and there are unknown unknowns.” (Donald Rumsfeld, 2002)

In 2020, the London SaaS welcomed a new member: Hypha Knowledge Integration. This company, founded by Arpit Kaushik, Chris Thompson and Louis French raised a $ 150K seed capital to develop (and sell) an innovative intelligence platform.

The Hypha team believes that all failed innovations are due to the fact that companies don’t think and behave like forests. In their view, a company should –like forests- be open, accessible, universally diverse, interconnected, adaptive, symbiotic, empathic, and wise.  

No knowledge management system in the market matches all these criteria. So, they decided to build the platform themselves.

Will Hypha be able to flourish and thrive, like a healthy forest? Or will it fail to convince traditional companies to go green? It is uncertain. But we believe they are on to something.


#4 Clooper

London SaaS company Clooper was founded by Matt Wilson and Toks Adebiyi on April 30th, 2020, and is currently in Beta. Clooper is a digital property management platform that connects landlords, tenants, trade services, and homeowners together.

The SaaS-platform helps tenants automatically list their properties on Facebook Marketplace, helping you find tenants faster. It also facilitates secure payments, helps you manage contacts, and much more.

For tradespeople, the Clooper app provides a connection to landlords and tenants, helping you quote for, and plan, maintenance, and appointments.

Clooper has received what the company describes as “a significant investment” from leading property entrepreneur Paul Rothwell (Empire Property). In 2021, the company will further strengthen its financial foundation.

Clooper launched a crowdfunding campaign on Crowdcube. Investments start at GBP 10. The company offers 8,51% of its equity to raise GBP 400K in capital, putting the valuation of the company at roughly GBP 4,7M. Those interested to invest in Clooper can have to be quick, though. At the time of writing the crowdfunding campaign raised GDP 334,128 (83%)

London SaaS-company Clooper is raising capital on Crowdcube (Screenshot


#5 Truligent

Most of the lists we publish on SaaS community are filled with companies using AI. So far, our roundup of the London SaaS scene has zero mentions of artificial intelligence. Fans of AI need not worry, London is not a wasteland when it comes to AI. Take Truligent, founded in July 2020.

Founders Dmitry Aksenov and Sofia Fominova have a lot of confidence in AI as the solution to almost any problem. Perhaps this is why they chose a mission statement that includes almost everything: “Our mission is to build, manage and acquire market-leading software companies that develop highly innovative products”.

Team Truligent
Executive team Truligent

Some might argue this mission statement is vague, meaningless even. However, they do have a point, as AI and Machine Learning is a technology that could –in theory- learn anything it “sets its mind on”. Still, us humans like context, we want to understand. So we had a look at specific projects Truligent is, or has been, working on.

So far, Truligent has tackled the following areas :


  • QR code generator that empowers users to create beautiful QR codes in seconds, via
  • Contract tracing, via
  • Software platform designed to comprehensively measure carbon emissions in real-time, via
  • Deskless workforce management, via
  • Platform that makes the supply chain transparent, via

The huge scope of challenges Truligent confidently accepts make it a SaaS company significantly more diversified than most companies present on the London SaaS scene (or any SaaS-scene, for that matter). As corporate finance professionals will tell you: diversification leads to a less risky portfolio. This makes Truligent attractive as a potential investment for those not wanting to put all their eggs in one basket.


#6 Likeava

Whether you like it or not, Tinder, Happn, and similar apps have changed the way we approach dating. No more awkward first moves. You press the “like” button, and if the other does the same, you’re a match. Ok, you still have to come up with an interesting conversation, but at least you’ve taken the first hurdle.

Whether founders Likeava founders Kanoj Vora, Omram Bhagchandani, and Vladimir Sterlin found their One True Love this way is not publicly known. But clearly, they fell in love with the idea. Otherwise, why would they have developed a dating app for the job market?

Companies post jobs on Likeava and potential candidates can “like” these. At the same time, candidates build their professional “dating profile” on Likeava, which in turn can be “liked” by employers. Do a company and a jobseeker like each other? Then we’ve got a match!

From here, Likeava helps companies to hire and contracts to be negotiated. You can even work together on the platform. Happily, ever after.

Likeava does not charge a commission but uses a subscription model instead. Businesses and jobseekers both pay $10 / month.


#7 Okwi

Inventory management, how hard can it be? You take your existing inventory, add the items you receive, and subtract those you’ve sold.

So much for the theory.

In practice, inventory management can be pretty tricky. Items are misplaced, are damaged, lost, or stolen. Or employees engage in fraudulent activities, making you think a storeroom is filled to the brim, while it is actually completely empty.

Okwi was founded in November last year to simplify order management and shipping. It’s a SaaS inventory management app that also creates invoices, prints shipping labels, and assists with all tasks that come with keeping stock.

OKWI is especially attractive to small companies, such as webshops. It is also very convenient for retailers who’ve been hit by the covid pandemic. With shops closed, many retailers turn to online sales. Okwi provides them with the tools they need to efficiently process online orders.

Okwi has a free starter plan, that you can use to process up to 50 orders per month, with a maximum of 25 inventory items. Do you stock more items, or are you generating more sales? Congratulations, you are ready for one of the premium plans.


London SaaS scene: cradle of innovative businesses

The seven examples we’ve discussed tell a tale of diversity, innovation, and entrepreneurship. These companies represent only part of the SaaS companies founded in London in 2020 and are only a fraction of the vibrant and dynamic London SaaS-scene.

We recommend that you keep up to date with the growth of these 7 SaaS companies from London. But do not limit yourself. If this list proves one thing, it’s that in London a new SaaS company can be founded at any moment.

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