I (Andrei Zinkevich) started my career as a sales rep and, after 5 years in sales, switched to marketing. Another 8 years I worked as a CMO and B2B marketing consultant with 50+ B2B Companies from Europe and North America.
Every company I joined, I saw the same problem: Stakeholders and B2B sales teams didn’t believe marketing and didn’t believe in marketing. They didn’t see the marketing impact on revenue.
During discovery calls, I often have heard that marketing is all about visiting roadshows and conferences, creating presentations, and spreading the content on social media. I have rarely heard about marketing efforts on helping sales generate high-quality leads and closing more deals.
One of the biggest problems is that marketers don’t know how to present a marketing plan for executives and sales teams. Board members don’t see a direct positive impact on revenue and decline plan and budget.
ROIplan helps marketing teams to align marketing with sales, business goals and focus on the experiments which can generate the highest possible ROI.