The beginning of the Lyyti saga takes us back to 2006. At that point I was working as Head of Marketing at Herrankukkaro, a conference and recreational center in the archipelago. We had recently started using new digital communication and marketing systems. We provided our main focus group – companies and other groups – with travel, accommodation and leisure services. When booking a group of guests, the practice was that our sales department dealt with the entire group via one contact person. The contact person provided our salesperson with a list of the group members and their information, gathered and delivered in whichever way and medium they saw fit.