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# Where it all begun…


SaaS has changed the way we work! Santi and Alex knew this first hand, running their own companies prior to starting Hudled. The pair were fortunate to meet in Antler when Santiago was looking for a co-founder with a strong background in accounting, sales and startups…. seemingly impossible until he came across Alex.


Having run our own startups before, we personally felt the pain and frustration with this problem. SaaS had grown from virtually zero 10 years ago to an industry that’s [worth $172b in 2020]( and is growing at 10%+ YOY.


Within the first 5 weeks of working together, we had onboarded our first four customers, built an MVP and received investment from Antler. It was clear that this was a huge problem and growing companies were desperately looking for a way to solve this problem.

We fundamentally believe that SaaS management is more than just cost. By giving every employee a voice and by understanding who uses what and how they like it, Hudled can provide smart recommendations and optimise every dollar a company spends on software.


To date, our early adopters include Employment Hero, Practera, LimePay, Legal Vision, Bolt Bikes and many more…


Industry: Operational
Funding: 0$ - $500.000
CEO: Alex Millar

Team pictures





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